Our Mission

Introducing our line of environmentally conscious apparel. Creating stylish, sustainable clothing that makes a difference is at the core of our brand. In everything we do, we strive to make a positive impact on the world with the power of fashion.

As a company, we are committed to using the best materials for our clothing. Our products are made from eco-friendly and durable fabrics, ensuring that they look great and last for a long time. Natural and organic fibers are our priority, and we are always exploring innovative new materials that are sustainable and cutting-edge.

Our commitment to sustainability is evident in everything we do. Our sustainability practices are constantly being improved, and we believe that small changes can have a big impact.

Our clothing line is not just about making a fashion statement - it's about making a statement about the kind of world we want to live in. We believe that everyone can make a difference, and we are committed to empowering our customers to make more sustainable choices.

Thank you for choosing our brand, and for being part of our mission to create a more sustainable future. We look forward to continuing to grow and innovate, and we are excited to see what the future holds.


What are our actions? 

We believe in our community and good will, we believe everyone should help their communities and then our World could be a much better place!

Our commitment as a business is for every 50 swaddles sold, we'll donate a swaddle gift set to the Ottawa General Hospital & CHEO perinatal loss programs.



- Founded by a mother & named after her kids -

From a young age, Valerie was captivated by the artistry of garment-making, inspired by the skill and dedication of her grandmother. With unwavering determination, she set her sights on a career in fashion design, driven by a passion to turn her dreams into reality.

 Upon graduating from fashion school, Valerie embarked on a transformative journey, refining her craft through an internship in Milan, where she immersed herself in the meticulous art of sewing Haute Couture wedding dresses. Despite the allure of city life, her heart belonged in the country.

 Returning home, Valerie leveraged her expertise to contribute to the retail industry, refining her skills and gaining invaluable experience over the years. However, life's twists and turns led her down a new path—one guided by personal growth and a shift in priorities.

Amidst the embrace of motherhood, Valerie found solace and purpose in the creation of swaddle blankets during her maternity leave. Motivated by her own journey of the loss of her twins at birth, she felt compelled to offer comfort to others facing similar hardships, leading her to donate swaddle sets to local hospitals—a gesture fueled by the belief that every angel deserves to be swaddled in warmth and love.

 Driven by a commitment to sustainability and quality, Valerie's swaddle blankets quickly garnered acclaim for their unique prints and eco-friendly fabrics, sparking a surge in demand that prompted her to establish her own brand, Bright Earth (BE). Today, BE stands as a testament to Valerie's vision and resilience, offering a range of thoughtfully made products designed to nurture both body and soul.


"It all starts with a dream"